Data Marketing Analyst
- Джерело:
- djinni.co
Що робити
- Build the web tracking foundation for the product. Set up GA4 and GTM, both client-side and server-side, from scratch: UTM conventions, dataLayer schema, event deduplication, and attribution windows.
- Implement server-side conversions for paid channels, including Meta CAPI, Google Enhanced Conversions, and TikTok Events API.
- Build and maintain a web attribution model that connects marketing spend to actual revenue, and deliver channel-level LTV and CAC analysis.
- Design and own Tableau dashboards for acquisition metrics, including CAC, ROAS, and channel mix; funnel metrics, including registration → first purchase → repeat purchase; retention metrics, including cohorts and LTV curves; and financial overview.
- Support the performance marketing team with ad-hoc SQL analysis and Python scripts for automation.
Що пропонуємо
- Hands-on experience with GA4.
- Hands-on experience with GTM, including client-side and server-side implementation.
- Experience working with PSP data.
- A/B testing experience.
- Tableau experience: dashboards, calculated fields, parameter actions.
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