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Marketing Data Analyst (part-time)

Dripify
Формат:
повний remote
Джерело:
jobs.dou.ua
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Що робити

  • Audit the current GA4 and BigQuery setup: identify tracking gaps, attribution gaps, and data quality issues;
  • Design and document the event taxonomy, tracking plan, and naming conventions aligned to real business questions;
  • Implement a cross-channel attribution model that connects marketing touchpoints (organic, paid, affiliate, content, email) to trial starts and paid conversions;
  • Implement and document the full data model;
  • Design and build dashboards that give a clear, consistent view of marketing performance;

Що очікуємо

  • 3+ years as a marketing or data analyst;
  • Familiarity with the modern data stack:warehouse (BigQuery/Snowflake/Redshift), ELT (Fivetran / Airbyte), transformation layer (dbt);
  • Proven ability to build a marketing attribution model from the ground up — you’ve connected multi-touch data to actual revenue outcomes before;
  • Experience building a BI/visualization layer from raw data (Looker Studio, Tableau, or similar);
  • Solid grasp of B2B SaaS funnel mechanics: trial-to-paid conversion, CAC, LTV, MRR attribution;

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