nove8 is a young tech company focused on mobile apps, from pet care to lifestyle. We build products that help people live, work, and connect in meaningful ways. Today, we explore new directions, experiment, and create meaningful digital experiences for people around the world. We care about what we build and how we build it, value fairness and trust, and believe that teamwork and curiosity help us move forward together.
About the Role We’re looking for our first Content Manager — someone who can join at an early stage, build the content function from scratch, and own it end-to-end. You’ll combine content strategy, user psychology, research, and hands-on execution. You won’t just write — you’ll design how content works across the entire user journey: from web funnels and onboarding to in-product experiences, personalized programs, and retention initiatives. This is a builder role. If you enjoy turning ambiguity into clear systems and want your work to directly influence product and business metrics, you’ll thrive here. This is an opportunity to join a new R&D project at the zero-to-one stage while having the resources, expertise, and support of an established company.
What You’ll Do Content Strategy & Ownership
Develop and maintain the content strategy across web funnels, onboarding, emails, in-product content, and retention initiatives.
Build a scalable content architecture: topics, formats, structure, cadence, and tone of voice.
Define how content supports key product metrics, including activation, engagement, retention, and subscription renewal.
Help define the content scope for the MVP and contribute to the future product roadmap.
Turn audience, market, and competitor research into actionable content hypotheses.
Content Production
Research, create, and edit high-quality, evidence-based content for an English-speaking audience.
Create personalized content that speaks directly to different user needs, motivations, and stages of the journey.
Develop and maintain a clear editorial voice that is engaging, trustworthy, empowering, and human.
Create content requirements and briefs for different product experiences and formats.
Develop video content formats, concepts, scripts, and production briefs.
Plan and coordinate content shoots from concept and pre-production to final delivery.
Vendor & Production Management
Build and coordinate a network of external specialists, including subject-matter experts, editors, reviewers, localizers, designers, creators, and video production vendors.
Own the full content production pipeline: research, briefing, creation, review, QA, localization, and publishing.
Set up scalable workflows that allow content production to grow without sacrificing quality.
Maintain content documentation, guidelines, templates, and quality standards.
Technical & Operational Execution
Publish and manage content across relevant platforms and admin tools.
Work with AI tools to accelerate content creation without sacrificing quality or personalization.
Collaborate with the specialists involved in growth and product to support paid marketing creatives and funnel copy.
Analytics & Optimization
Track content performance and connect it to business outcomes, including CTR, conversion, activation, engagement, and retention.
Run A/B tests on messaging, formats, sequences, and content units.
Build a feedback loop between content performance and strategy.
What We’re Looking For
3+ years of hands-on content management experience, ideally in a consumer-facing digital product or startup.
Proven experience creating content for English-speaking audiences — C1+ written English is a hard requirement.
Experience building or owning a content strategy from the ground up
Strong understanding of user psychology and personalization — you know how to write for different user states, not just different segments.
Hands-on experience producing video content and organizing shoots, from concept and scripting to prod
