About the role
We're hiring a freelance content writer to produce the content that supports our inbound engine — website content, case studies, and guest posts on external publications.
This is a fractional engagement covering the ongoing content output for our website and external placements.
You'll work from briefs supplied by our SEO specialist. The strategy layer (keyword targeting, search intent, technical SEO) sits with them. Your focus is voice, craft, and execution.
Our writing covers a mix of audiences. Business decision-makers — COOs, VPs of Operations, CFOs, Heads of Customer Success — are the primary audience for a lot of what we publish, since they're the people our sales team is speaking with. Alongside that, a meaningful share of our content is written for engineering leaders and developers: technical deep dives on AI orchestration architecture, modernization approach pieces, and articles that go into implementation detail. We're looking for someone who can move between these registers comfortably.
Our writing
Our positioning is built on being direct and specific. We say what we do, back it with numbers where we can, and prefer plain language to marketing padding. Reading our homepage is the fastest way to calibrate.
Concretely, we tend toward:
Short sentences. Long ones are earned
Specific numbers and named companies where the data supports it. "24 to 10 people" tends to land better than "significantly reduced headcount."
Real perspectives, including honest tradeoffs and things that don't work as advertised
Plain vocabulary. Words like "game-changing," "leverage," and "synergy" tend to mean less than plainer alternatives would
Ongoing engagement
Monthly output
4–10 pieces for our website: blog posts, product page copy, website copy updates as our positioning evolves, case studies, and other on-site content
4–8 guest articles for external publications, aimed at reach and backlinks
As-needed
Sales enablement copy: one-pagers, pitch deck sections, email templates
Other supporting content as offers and positioning evolve
Not in current scope
LinkedIn and other social content are not part of this engagement at the moment. We may add them later — if so, we'll agree scope and rate separately before starting
What you won't do
SEO strategy or keyword research (our SEO specialist owns this)
Graphic design, image creation, or video work
Social media management, posting, or engagement replies
Paid ad copy (occasional exception; not a primary responsibility)
PR outreach or media relations
Required
2+ years writing for IT outsource companies serving the US market
C1-level English (or higher)
Familiar with Google's SEO Starter Guide and comfortable writing to its fundamentals (developers.google.com/search/docs/fundamentals/seo-starter-guide)
Comfortable publishing directly on WordPress — formatting, images, alt text, meta descriptions, internal linking
Portfolio that shows range across business and technical audiences
Comfortable executing from an SEO brief
Working understanding of LLM / generative search optimization — what makes content citation-friendly for ChatGPT, Claude, Perplexity, Gemini
Case study experience, including running discovery interviews with clients
Independent worker, reliable with deadlines
Nice to have
Familiarity with operational AI, agentic workflows, or SaaS modernization topics
Experience with long-form interview-based case studies
Additional SEO knowledge — enough for productive conversations with our SEO specialist
Comfort with async, distributed work across UA/EU time zone
Engagement model
Status: Freelance / contract. Not an employment offer
Term: Open-ended
Editorial approval: A single editorial approver at Ekreative. Feedback is direct, turnaround targets 48 hours.
Working hours: Your own. We measure deliverables, not hours
What success looks like
Six-month horizon. We'll review against these together each quarter:
