B2B Marketing Manager

Що робити

• Analyze target markets, customer segments and business opportunities to find growth points;
• Shape and refine positioning, ICP and value propositions for outsourced services and the company’s product solutions;
• Research clients, the market and competitors and turn insights into marketing hypotheses;
• Prioritize hypotheses by business impact and define expected outcomes and success metrics before launch;
• Choose the audience, message, channel and testing format for each hypothesis;