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CV template · Sales Representative

Sales Representative CV Template

A sales representative carries a whole territory on their shoulders: the route, the outlets, the plan, and the relationships with store owners. This template helps you replace generic 'worked with clients' lines with what hiring managers actually scan for: plan attainment, territory size, distribution growth, and portfolio scope. Built for FMCG, beverages, HoReCa, and household goods.

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What recruiters look for

Top signals on a Sales Representative CV

  • Plan attainment % over the last 4 to 6 months
  • Territory scope: number of outlets and geography
  • Specific brands and SKUs in the portfolio you ran
  • Personal car and category B license
  • KPI literacy: distribution, facing, coverage, returns
  • Tenure stability, long stints at one distributor signal commitment
  • SFA system experience (Optimum, IVAN, SAP)
Key skills

Skills to feature on a Sales Representative CV

Hard skills
SFA systems: Optimum, IVAN, SAPRoute planning and Route-to-MarketPrimary and secondary distributionFMCG portfolio mastery (brands, SKUs, merchandising)HoReCa channel workAccounts receivable and returns managementPlanogram and facing compliancePromo activations and field campaignsBasic 1C and shipping documentsExcel for reporting and pipelineDistribution KPIs: numeric and weightedMerchandising rules and POS materials
Soft skills
Negotiation with store ownersObjection handlingSelf-management on the routeStress resilienceResults orientationEndurance on foot and behind the wheel
Sample bullets

Ready-to-use lines for your CV

Copy these as starting points and swap in your own numbers.

  1. 01Hit 108-122% of monthly plan for 8 months in a row on a 32-SKU snacks portfolio.
  2. 02Opened 47 new outlets in a quarter, lifting numeric distribution from 58% to 74% in the Kyiv region.
  3. 03Held a 28-outlet route per day with 6 full-cycle visits including planogram audits at every key account.
  4. 04Grew secondary sales at the top 10 key accounts by 34% in six months by shifting from biweekly to weekly visits.
  5. 05Cleared 1.2M UAH in 60+ day overdue receivables in 2 months without losing a single client.
  6. 06Launched 4 HoReCa promo activations that added 18% to beverage sales over the summer season.
  7. 07Mentored 2 new reps in the territory; both hit 95%+ plan attainment within 3 months.
  8. 08Rebuilt the route after a visit-frequency and geography review, cutting mileage 22% without losing coverage.
  9. 09Ranked 1st of 14 reps at the distributor on the annual scorecard for plan attainment and distribution.
Salary ranges

What Sales Representative earn

2024-2025 estimates. Wide ranges by experience and seniority.

Market
Junior
Mid
Senior
Ukraine
18,000-28,000 UAH/mo + bonus
30,000-50,000 UAH/mo + bonus
55,000-90,000 UAH/mo + bonus
EU
2,200-3,200 EUR/mo
3,500-5,500 EUR/mo
6,000-9,500 EUR/mo
USA
$40,000-55,000 USD/yr
$60,000-90,000 USD/yr
$95,000-140,000 USD/yr
Interview prep

5 questions Sales Representative candidates hear

  1. Q1Walk me through a sales rep's day, from route planning to end-of-day reporting.
  2. Q2What do you do when a store owner has refused to stock a new SKU for three months in a row?
  3. Q3How do you handle overdue receivables at a key client without breaking the relationship?
  4. Q4Tell me about your best and worst month against plan. What drove the gap?
  5. Q5How do you find new outlets in a territory where all the obvious ones are already covered?
FAQ

Common questions about this CV

Do I need my own car for sales rep roles?

For most FMCG vacancies, yes. The route doesn't work without it. Some distributors provide company cars, usually at senior levels or major brands. Either way, list 'personal car, category B' on the CV.

How do I show sales experience if I worked in retail?

Translate it into rep language: vendor work, ordering, displays, turnover. Show that you understand how product moves from warehouse to shelf and what drives sell-through. It's a strong bridge into field sales.

Which KPIs should be on the CV?

Plan attainment %, numeric and weighted distribution, route size, portfolio turnover. Without numbers, a rep CV reads as 'I delivered product' and disappears in the stack.

Should I name specific brands on the CV?

Yes, especially if they're category leaders: PepsiCo, Procter & Gamble, AB InBev, Carlsberg. Recruiters often screen for domain experience, and recognizable brand names build trust fast.

How do I move from rep to senior or supervisor?

Show mentorship of new reps, route optimization, and ownership of promo campaigns on the CV. That signals you already think in team and category terms, not just personal territory.

Related templates

Other roles you might be hiring for or applying to

TemplateSales ManagerTemplateAccount ManagerTemplateMerchandiserTemplateRetail / Restaurant Manager
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