Wearables Marketing Expert
toogeza, Київ, за кордоном
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Build and execute the go-to-market strategy for the wearables project: target audience, positioning, messaging, pricing input and launch plan.
- Define how wearable data turns into user value in Ultiself (sleep, HRV, recovery, activity into personalized routines) and translate it into clear marketing messages.
- Launch and scale acquisition for wearable owners: paid social (Meta, TikTok), YouTube, creators and influencers in the biohacking and quantified-self space, podcasts and communities.
- Develop partnerships and co-marketing with wearable brands and platforms. integration listings, joint campaigns, bundles and affiliate deals.
- Own the launch of the Ultiself wearable: pre-orders, waitlist, D2C and marketplace channels (Shopify, Amazon), bundle offers (device + subscription) and the device-to-subscription funnel.
Що очікуємо
- 2+ years in consumer tech marketing, growth or product marketing.
- 1+ years working with wearables, connected devices or health-tech apps.
- Proven experience launching a consumer hardware / wearable product end-to-end (plan, pre-orders, assets, channels, results).
- Good understanding of the wearables ecosystem and health metrics: sleep, HRV, recovery, activity, glucose.
- Hands-on performance marketing knowledge: Meta, TikTok, Google/YouTube; understanding of CAC, LTV, ROAS and subscription funnels.
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