User Acquisition Manager
- Джерело:
- djinni.co
Що робити
- Manage and scale paid acquisition campaigns across Meta, TikTok, AppLovin, Apple Search Ads, and Google Ads;
- Own campaign budgets and make day-to-day decisions on budget allocation, targeting, bidding, and campaign structure;
- Analyze campaign and cohort performance to identify opportunities and problems;
- Continuously optimize campaigns to improve CAC, ROAS, LTV, and overall growth;
- Plan and run tests across audiences, creatives, placements, bidding strategies, and campaign structures;
Що очікуємо
- 2+ years of hands-on experience managing Meta Ads campaigns;
- Proven experience managing $100K+ monthly advertising budgets;
- Strong understanding of performance marketing and mobile user acquisition;
- Excellent analytical skills and ability to make decisions based on performance data;
- Strong Google Sheets / Excel skills;
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