Every dollar of paid spend, every funnel, and every team workflow is supported by technology we build, connect, or optimize in-house. This role will own that function and help shape the next stage of Seranova’s technical infrastructure.
About Seranova
Seranova Beauty is a 9-figure D2C brand that operates with a lean, hands-on model. We build in-house where it gives us more speed, more flexibility, stronger control, or better economics than a SaaS alternative.
We value practical, reliable systems that help teams move faster and work better. Our goal is not to build for the sake of building, but to create tools and infrastructure that genuinely support the business.
The Opportunity
Today, our tech function covers a broad scope: internal AI tooling, customer-facing funnel code, tracking and attribution infrastructure, MarTech, data engineering, and internal productivity systems.
As Seranova continues to grow, we want to make this function more scalable, well-documented, and resilient. We’re looking for a technical owner who can run the function today while also building the structure, documentation, and team capacity needed for the future.
This is a high-ownership role for someone who enjoys working close to the business, understands both code and cost, and wants to build practical systems that have a direct impact on growth, operations, and team productivity.
What You’ll Own
Internal Tooling & AI
Build internal AI customer support tooling together with the Head of Customer Support, focused on deflection, agent assist, and measurable efficiency gains.
Build internal AI admin dashboards with department heads using tools such as Supabase, Vercel, GitHub, and Claude integrations.
Help teams replace expensive or inefficient SaaS tools where an internal solution would be faster, more flexible, or more cost-effective.
Own our internal funnel and landing page hosting tools, including the path toward an internal page builder for quiz funnels.
Reduce reliance on external tools such as Replo, Heyflow, and Unbounce where it makes business sense.
Build AI-assisted development workflows using Claude Code or similar tools as a productivity accelerator.
Help the team learn how to work with AI context effectively and safely.
Own AI context management across the organization, creating a clear source of truth that teams can build from.
Customer-Facing Engineering
Own code quality across key funnel surfaces, including offer pages, quiz pages, and CheckoutChamp code.
Own Core Web Vitals, page speed, and performance optimization end to end.
Maintain tracking and pixel integrity through every page change.
QA attribution and server-side events regularly, and build processes that help detect issues early.
Own uptime and reliability for customer-facing code paths.
Build safeguards that help prevent funnel issues before they affect customers or media performance.
Creative & AI Workflows
Build marketing creation workflows in partnership with the Creative team, including copy tooling, AI video generation, and AI image generation on request.
Own Shopify custom workflows and tagging logic, including automated tagging and attribution structures for better warehouse and operational visibility.
Run regular funnel tech QA to identify broken flows, tracking issues, or technical friction.
Build guardrails and repeatable processes that reduce the chance of the same issues happening again.
Handle complex technical implementations beyond core funnel work, including the internal customer portal.
Data, Tracking & MarTech
Own the analytics and reporting layer, including dashboards, MCP-connected artifacts, and a single source of truth for key business metrics.
Own data infrastructure and engineering across tools such as Supabase, BigQuery, and Iris replication.
Manage the MarTech stack end to end, including Klaviyo, CheckoutChamp, Shopify connectors, integrations, configuration, and developer SOPs.
Own tracking infr
