Team Lead Traffic Acquisition
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and execute the traffic acquisition strategy
- Lead and develop the acquisition team
- Manage multiple acquisition channels, including Affiliate, Media Buying / Paid, SEO / Organic, Referral, and others
- Analyze and optimize traffic across GEOs, brands, and channels
- Own key performance metrics: FTD, CPA/CAC, LTV, ROI/ROMI, Retention, Payback, GGR/NGR
Що очікуємо
- 4+ years of experience in iGaming / Betting / Traffic Acquisition / Performance Marketing
- Experience leading a team or an acquisition function
- Strong understanding of Affiliate, Media Buying / Paid, SEO / Organic, and other acquisition channels
- Proven experience scaling significant traffic volumes across multiple GEOs, brands, and channels
- Strong analytical skills and understanding of acquisition unit economics
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