About the Company
CAS.AI is an all-in-one mobile game monetization and publishing platform that helps developers and studios scale their apps and maximize ad revenue. The company combines advanced ad mediation technology with full-cycle publishing, enabling partners to optimize user acquisition, improve performance metrics, and grow sustainably.
About the Role
We’re building operator-grade presence for a growth platform in mobile gaming. Not “content for the sake of content” — a system that makes developers stop scrolling, read, and remember who we are.
We’re looking for someone with sharp taste, a strong point of view, and the ability to write like an operator — not a marketer. If you instinctively know the difference between a post that performs and a post that matters, we should talk.
What you’ll own:
Own and execute the brand voice across LinkedIn, Telegram, and YouTube — working within the approved brand strategy, tone of voice, and mascot launch
Turn cases, insights, and company expertise into platform-native social media content designed to drive engagement, demand generation, and funnel performance.
Manage the brand mascot’s presence on external platforms in coordination with the designer and Brand Strategist
Drive ghostwriting and thought leadership for founders’ personal LinkedIn profiles as a B2B lead generation channel
Build and maintain a content system: playbook, publication rhythm, and format templates across all channels
Track and report on funnel-relevant metrics (inbound requests, CTR, ICP subscriber growth) — not likes and reach
Monitor industry trends and translate them into actionable content ideas
Experience:
4+ years in SMM, with at least 2 years in B2B or SaaS
Portfolio that demonstrates taste, not just volume — LinkedIn and/or Telegram cases for B2B audiences, ghostwriting or thought leadership examples
Skills & mindset:
B2 English — you write with precision, not translate
B2B copywriting in the register your audience actually respects — especially in tech and developer-facing content
You think in systems, not posts — able to build a content infrastructure, not just fill a calendar
Deep understanding of LinkedIn algorithms and formats: what drives growth and engagement among niche professional audiences
Ghostwriting and personal branding for founders and executives on LinkedIn
Inspired by how Linear, Stripe, or Vercel communicate — not by the adtech standard
Background in marketing, advertising, or PR
Nice to have:
Experience in GameDev, AdTech, or mobile apps
Experience launching or managing a branded character or mascot on external platforms
Basic Figma or Canva skills — enough to prepare simple visuals independently
Why this role is interesting: You’re not joining a brand that’s already figured everything out. You’re joining at the moment the identity is being built — with a clear strategy, a distinctive visual system, and real room to shape how the market sees us.
Hiring process:
Screening call with HR → Test assignment → Interview with the Hiring Manager → Final interview with CMO
Відгукнутись на вакансію
