This role is based at Master of Code Global and is dedicated to Zipify, a Shopify product company formed together with Smart Marketer.
Founded in 2016, Zipify develops high-impact Shopify apps that help merchants increase conversion, average order value, and overall revenue. Its products are used by more than 18,000 Shopify brands, including Dr. Squatch, TUSHY, Buffy, and Victoria Beckham.
Zipify’s flagship product, OneClickUpsell, has generated more than $1.2 billion in upsell revenue for merchants. The app helps e-commerce brands increase sales by presenting relevant upsell offers at key stages of the customer journey.
Today, Zipify is evolving beyond a traditional SaaS model. The company is combining its proven products with AI-powered capabilities and high-value e-commerce services to help Shopify merchants achieve measurable and sustainable growth.
Role Summary
Today, great SEO starts with understanding the business: who the customers are, what problems they are trying to solve, and where they actually look for answers. People discover products through many channels: Google, YouTube, Reddit, catalogs, and increasingly AI answer engines.
We’re looking for an SEO/GEO Specialist for Zipify who thinks beyond traditional SEO. You should believe that visibility is about being present and useful wherever potential customers are making decisions.
This role is open to both strong mid-level and senior specialists. We care less about the number of years you’ve worked in SEO and more about how you approach problems. This role deals with a lot of scattered, partial information, and someone has to make sense of it.
What We Value in a New Master
Solid hands-on SEO experience at a Mid/Senior level, ideally in SaaS and English-speaking markets
Proven track record of driving organic traffic and sign-up growth through SEO
Strong analytical skills and a data-driven approach to SEO strategy and decision-making
Proficiency with core SEO tools, including Google Analytics, Google Search Console, Ahrefs, and Screaming Frog
Solid understanding of technical SEO principles
Experience with GEO/AEO and multi-channel search visibility, including YouTube, Reddit, review platforms, and other relevant channels
Experience using AI tools to support and optimize day-to-day SEO activities
Strong understanding of customer needs and business goals, beyond rankings and traffic metrics
Ability to communicate SEO/GEO insights, recommendations, and trade-offs clearly to non-technical stakeholders
Upper-Intermediate+ level of English
How You’ll Contribute
Own SEO/GEO strategy for Zipify’s product portfolio and brand presence
Build a real understanding of who the customer is and what problem actually brings them to the product, and use that to inform SEO/GEO direction
Find and use the sources of insight that actually reveal customer language, objections, and unmet needs
Make sure the product is findable and clearly understood across every channel that matters: Google, LLM/AI answer engines, YouTube, Reddit, reviews, Shopify App Marketplace etc.
Track changes in AI-driven search and discovery, and continuously adapt our SEO/GEO approach to new user behaviors.
Contribute to the category and content strategy, including demand customers haven’t put into words yet
Improve website content, structure, and landing pages for visibility, relevance, and user experience
Perform technical SEO audits and drive fixes with the dev team
Build, guide and implement the link-building strategy
Bring AI tools and automation into your own workflow
Be ready to support the marketing department within other marketing streams, where needed
Location: Ukraine / Europe remote
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