Senior User Acquisition Manager

Що робити

Build and own our paid user acquisition from the ground up, turning Meta into a reliable, profitable growth engine for Documents.
Set up, optimize, and scale our Meta Ads campaigns end-to-end, leveraging Advantage+ App Campaigns, App Event Optimization (AEO), and Value Optimization (VO).
Own the daily numbers behind the channel — CAC, CPA, CVR, and D7/D30/D90 ROAS cohorts — to keep our paid growth profitable and ready to scale.
Work closely with Creative Producers, Growth Marketing Managers, and Designers, feeding the creative pipeline with data-driven ideas and visual hypotheses.
Set up and maintain accurate tracking through the Meta Conversions API (CAPI), SKAdNetwork, and mobile measurement partners like AppsFlyer or Adjust so our data is always reliable.

At least 4 years of experience in a User Acquisition Manager or similar role.
Extensive hands-on experience deploying, budget-managing, and scaling high-volatility mobile app or B2C subscription campaigns in Meta Ads Manager.
Solid experience with mobile tracking setup — MMP configuration (AppsFlyer/Adjust), SKAdNetwork, and the Meta Conversions API (CAPI).
Strong analytical skills: you can read daily performance cohorts against tight CPA/ROAS targets and keep acquisition costs below long-term user value.
A knack for turning campaign data into clear creative briefs, paired with the discipline to cut underperforming hooks quickly.

Experience managing web acquisition funnels or web-to-app routing, used to quickly validate early product-positioning ideas.
A background in high-volume, long-tail awareness/install campaigns.
Familiarity with remote-config dashboards or web-based marketing engines to test dynamic pricing and paywalls without waiting on engineering.
Comfort with mobile ad-intelligence tools for monitoring competitor trends and monetization structures in the utility app space.
What you will get at Readdle: