In this role, you will:
Protect Branded SEO Traffic: Audit and monitor branded query rankings across assigned GEOs (LATAM, Tier 1-2 EU, CIS, SA, UZ, KR, JP) to defend TOP-1 positions against competitor squatting and traffic interception.
Drive Non-Branded Traffic Growth: Develop, test, and scale non-branded SEO strategies (e.g., crypto casino queries, slot page traffic) on mirror domains to increase non-branded organic traffic share from ~3% to ~8%.
Ensure Operational & Domain Isolation: Maintain strict separation between core brand assets and non-branded mirror site experiments to protect primary revenue sources from risk or search engine penalties.
Execute GEO & Market Analysis: Perform keyword research, search volume analysis, and SERP competitive mapping for assigned international markets, including non-standard search engine environments (e.g., Naver, Yandex).
Lead SEO Testing & Forecasting: Formulate and execute 2–3 experimental hypotheses quarterly, tracking early indexing/ranking signals and establishing quantitative forecasts for traffic, registrations, and First Time Deposits (FTDs).
Manage Independent Reporting & Iteration: Independently own assigned GEOs, resolve brand rank losses, and deliver risk assessments, hypothesis evaluations, and quarterly scaling plans to the team.
Skills you’ll need to bring:
iGaming / Gambling Industry Background: Hands-on SEO experience in the casino, betting, or iGaming vertical, including work with mirror/duplicate domains and local jurisdictional indexing cycles.
Brand Protection Expertise: Proven track record in branded rank tracking, competitor SERP defense, and counteracting competitor brand bidding or squatting.
Multi-GEO Strategy & Non-Brand Research: Proficiency in managing multi-market SEO across diverse regions and conducting deep keyword research/competitor analysis for non-branded queries.
Technical SEO & Domain Risk Management: Mastery of technical SEO fundamentals (crawling, indexing, canonicals, robots.txt, sitemaps) specifically tailored to safely managing mirror site structures without threatening the core brand.
SEO Analytics & Tooling: Expertise with industry tools (Ahrefs, Semrush, Google Search Console, rank trackers) and the ability to map SEO metrics (rankings, organic traffic) directly to business KPIs (registrations, FTDs).
Nice to have:
Advanced Mirror Domain Structures: Specialized experience architecting and managing complex multi-domain or mirror site network setups within the gambling sector.
Alternative Search Engine Knowledge: Deep familiarity with non-Google search engine algorithms and optimization practices (e.g., Naver for Korea, Yandex for CIS).
English Proficiency: Strong written and verbal English skills for team coordination, hypothesis presentation, and reporting.
