appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.
Who we are today:
7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
In 2025, appflame ranked 5th among Ukraine’s 50 best employers according to Forbes and won in the “Place for Growth” category.
Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.
Our mission: Flame up the world with Ukrainian products.
Our goals:
Reach the top 5 product companies in the world.
Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.
We’re looking for daring, ambitious, and “a little crazy” people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.
Your project:
Hily. This app allows users to be truly yourself and enjoy dating as they are. With Hily our users become part of a dating community where authentic people are looking for real connections. We do our best to understand users’ needs and shorten their path from registration to finding an ideal partner. We also work hard to make sure our users feel safe and comfortable. Thanks to our efforts, we are always on the list of the top 5 dating apps in the USA.
Hily today: 43M+ users, 1.5B+ likes sent, 50M+ matches annually.
We’re looking for a Middle+/Senior Product Manager to lead our Discovery Team and change how people discover, connect, and build relationships with each other.
Discovery is not about tuning paywalls. This team works on big, experimental bets: new mechanics that don’t exist anywhere else in dating, features that move engagement and retention, and ideas bold enough to become stories for PR and organic growth. It’s classic product management at its best — deep user understanding, research, and building things from scratch.
You will:
Own the Discovery direction end-to-end — from finding user problems to measuring business impact.
Identify user problems and opportunities through product analytics, user research, and market and competitor insights.
Generate bold hypotheses, validate them fast through A/B tests, and decide what to scale, iterate, or stop.
Lead an autonomous cross-functional team (iOS, Android, backend, QA, analyst, designer, researcher): plan the work, set quarterly OKRs, and align them with company goals.
Challenge timelines and scope to get to answers faster, and keep the team focused when priorities shift.
Work closely with other product teams, analytics, and engineering management to speed up how we test ideas across the product.
We’ll have a match if you:
Have 3+ years of product management experience in B2C product companies.
Have a track record you can talk about in numbers: ideas you drove and the metrics they moved.
Have hands-on experience with product analytics, A/B testing, and hypothesis validation.
Understand engagement, retention, and conversion metrics in depth.
Use user research to shape product decisions.
Make decisions under uncertainty and have the courage to stop an initiative that doesn’t deliver impact.
Bring ownership, energy, and strong communication — you can lead a senior team and push ideas across teams.
Speak and write English fluently: documentation, company-wide meetings, and research work happen in English.
Will be an advantage:
0→1 experience: launching a new product or major feature from scratch.
Experience with AI/LLM tools in your work, or building AI-powered features.
Experience with recommendation systems, matching, personalization, or marketplaces.
Experience with dating or social products — helpful, but not required. A fresh perspective is welcome.
What we offer:
Work
Choose where you work best. Join our modern office with all the office benefits, or work remotely with modern equipment and a budget to set up
