Location: Remote
Your expertise:
5+ years of relevant paid media experience, including substantial hands-on paid social experience and senior-level ownership of strategy, execution, optimization, and reporting
Demonstrated experience advertising non-retail digital products or services, ideally within web services, SaaS, telecom, fintech, or a comparable category
Strong practical expertise in Meta Ads Manager and relevant campaign experience on X Ads, Reddit Ads, Quora Ads, and LinkedIn Campaign Manager
Google Ads expertise. Confident hands-on experience managing and optimizing Google Ads campaigns, with the analytical ability to evaluate performance beyond platform-reported results
A track record of developing paid social activity beyond isolated campaign launches into a coherent, repeatable, and scalable channel program
Strong understanding of both brand and performance objectives, including how top-of-funnel signals relate to consideration, conversion, customer acquisition, and longer decision journeys
Confidence working with platform reporting and diagnosing performance through audiences, placements, creative, delivery, bidding, landing-page behavior, and conversion data
Experience creating testing frameworks and using evidence to decide what to scale, refine, or stop
Ability to write clear, effective ad copy and adapt simple creative assets while giving actionable briefs and feedback to design and content partners
Strong ownership, prioritization, and project-management skills, with the ability to build structure in an early-stage channel environment
C1 English proficiency, with clear written and verbal communication suitable for cross-team planning, presentations, feedback, and stakeholder discussions
Will definitely be a plus:
Experience marketing multiple products, customer segments, or geographic markets within one portfolio
Microsoft Advertising. Hands-on experience managing campaigns in Microsoft Advertising
Branded search measurement. Experience managing branded search campaigns, evaluating traffic or conversion cannibalization, or designing incrementality tests such as geographic, time-based, coverage, or bidding experiments
Familiarity with GA4, UTM governance, pixels, conversion APIs, and collaborating with analytics teams on attribution, lift studies, incrementality, or broader measurement frameworks
Experience with video-first creative, lead-generation campaigns, account-based targeting, or paid social support for product launches and integrated campaigns
An understanding of subscription, renewal, lifetime-value, or multi-touch customer journeys
What’s in it for you?
Opportunity to work in a global product company with millions of active users
Opportunity to contribute to meaningful internal products and capabilities that have direct business impact
Competitive compensation depending on experience and skills
Developed corporate culture: no micromanagement, culture based on principles of truth, trust, and transparency
“You build it, you own it” mentality in most contexts
Support of personal and professional development
coverage of costs of external trainings, conferences, professional literature
support of experienced colleagues
in-house events and trainings
regular knowledge sharing in teams
English classes and speaking clubs
Life-balance support
truly flexible schedule, no time-tracking at all
25 working days of vacation
5 days of paid sick leave per month (if necessary) without providing a medical certificate
generous maternity / paternity leave program
Professionally strong environment, friendly and open atmosphere, ability to influence the product development and recognition for it
You will be involved into:
Paid social strategy. Create and implement a paid social strategy across Meta, X, LinkedIn, Reddit, and Quora, defining each platform’s role by product, audience, funnel stage, and business objective
End-to-end paid social execution. Plan, build, launch, optimiz
