Location: Remote
Hours: at least 4h overlap with US Eastern (ideally 10am–2pm ET)
Type: Full-time contractor
Picture a Meta account where creative is never the bottleneck: 100–150 fresh pieces of content land every month from an in-house team and a creator network. Add a founder who knows Meta inside out and wants a sparring partner, not someone who forwards dashboards.
Haven is hiring on behalf of Taily (tailypet.com), a Miami-based, founder-led DTC pet supplement brand. The hero product is a liquid collagen for dogs, alongside NAD+ and Superdaily, all on a subscribe & save model. Taily sells on Shopify, Amazon, TikTok Shop and Chewy.
🎯 The mission
Taily is bringing Meta paid acquisition in-house, and you'll own it end-to-end, reporting straight to the founder. The brief:
Rebuild the account and bring new-customer CAC back to a profitable level.
Turn creative testing into a weekly engine together with the content team.
Prove how Meta drives Amazon sales, because that's where most of the revenue lands.
The goal isn't to spend more. It's to grow profitably and efficiently.
🧠 Why this role is different
You're not chasing in-platform ROAS. Amazon is the biggest revenue channel, and Meta, TikTok and organic feed demand into it. So performance is judged on MER, blended CAC and cross-channel lift, which is how it should be measured. Stack: Triple Whale, Pixel + CAPI on Shopify. Meta is the core channel, with TikTok and Google as secondary.
Creative supply is solved. You brief, the team and creators produce. You never wait weeks for something to test.
No layers of approvals. You own the whole account and work directly with a founder who understands Meta deeply.
Real budget, real impact across Shopify, Amazon, TikTok Shop and Chewy.
Room to grow. There's a clear path to owning all paid acquisition (Meta, TikTok, Google, Amazon ads) and stepping into Head of Growth / Head of Acquisition, including hiring your own support.
🛠 What you'll own
Account structure & efficiency: audit and rebuild the account (campaign structure, budgets, tracking) and hold it to a profitable new-customer CAC.
Creative testing: run a disciplined weekly test cycle, brief the content team and creators on angles and hooks based on what's working, read results at the ad level and scale the winners.
Measurement: keep Pixel/CAPI healthy, think in MER and blended CAC, run incrementality and holdout tests, and evaluate Meta → Shopify + Amazon spillover.
Reporting & planning: a weekly report to the founder (spend, new-customer CAC, MER, top/bottom creatives, next tests), plus monthly budget allocation, account reviews, promo and seasonal planning (hello, BFCM) and a running learnings log.
🚫 What's NOT on your plate
Producing or filming creative (you brief, the content team makes it) · email/SMS retention · Amazon listings and Amazon PPC · Shopify development · influencer contracting and payments · customer service.
✅ You'll fit right in if you…
Have 5+ years of hands-on paid media at DTC eCommerce brands, with Meta as your core channel.
Have personally run Meta at scale: Advantage+ Shopping, CBO vs ABO structuring, broad targeting, and a repeatable creative-testing framework built on UGC/creator content.
Are strong on measurement: Pixel + CAPI on Shopify, attribution windows, MER/blended CAC thinking, incrementality and holdout testing.
Are comfortable reading Shopify and Amazon data to judge cross-channel lift.
Come from in-house DTC brands in the $3–30M range (ideally pet, supplements, health/wellness or other consumable/subscription CPG), or from a performance agency where you personally ran DTC accounts.
Can write within the claim restrictions of the pet supplement category (no disease or treatment claims).
Bonus points for: TikTok Ads / TikTok Shop GMV Max and Spark Ads · Amazon Attribution or Amazon DSP · Google Performance Max / YouTube · subscription offers and LTV-based bidding · writing ad scripts and br
