Senior Marketing Manager
- Рівень:
- senior
- Джерело:
- djinni.co
Що робити
- Own Media Buying, Affiliates, and SEO: teams, processes, budgets, and KPIs.
- Build and execute a unified acquisition strategy across brands and GEOs.
- Own acquisition economics throughout the entire player lifecycle, from acquisition to retention, LTV, and payback.
- Analyze traffic performance at GEO / source / campaign / affiliate / cohort level.
- Control traffic quality and fight fraud, motivated traffic, bonus abuse, multi-accounting, and other low-quality sources.
Що очікуємо
- Strong hands-on experience in iGaming acquisition / performance marketing, with ownership of a channel, team, or budget (Team Lead, Head of Channel, or Senior Manager level).
- Deep understanding of Media Buying, Affiliate Marketing, and SEO.
- Strong understanding of the full player lifecycle: acquisition → deposit → retention → LTV.
- Strong command of unit economics and key metrics: CPA, FTD, retention, LTV, ROI/ROMI, and payback.
- Deep understanding of fraud and traffic quality assessment.
Що пропонуємо
- A clear growth path to CMO, based on results.
- Ownership of several key acquisition channels and the authority to shape how they work.
- Significant budgets to scale channels with proven economics.
- The freedom to reshape team structure, processes, tools, and ways of working.
- Multiple B2C brands and GEOs to scale successful approaches across the group.
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