Senior Marketing Manager

8allocate

Що робити

Own and scale the full B2B marketing funnel, from awareness to qualified lead generation for high-ticket software development and AI consultancy services.
Build and execute multi-channel demand generation strategies across LinkedIn, SEO, content marketing, paid acquisition, and email nurture.
Collaborate closely with our Sales and Delivery leadership to translate technical expertise into compelling, market-facing narratives that resonate with decision-makers.
Develop a structured content and distribution strategy that positions 8allocate as a trusted partner in FinTech, EdTech, and AI-enabled transformation.
Act as the primary feedback loop between marketing performance and business goals — continuously refining messaging, targeting, and channel efficiency based on live market data.

5+ years of proven experience in B2B digital marketing within IT outsourcing or consultancy, with a strong focus on demand generation for international markets (US, UK, EU, MENA).
Hands-on experience building and scaling B2B demand generation across channels such as LinkedIn Ads, Google Ads, SEO, content marketing, and email nurture funnels.
Strong command of marketing analytics and attribution tools (GA4, Search Console, CRM-based reporting).
Ability to think beyond traffic and engagement, and build inbound marketing as a revenue-aligned pipeline function.
Highly analytical mindset with comfort in experimentation, funnel optimization, and conversion improvements.

Team & Culture: Team events, offsites, and a culture that keeps people connected.
Learning & Development: Budget for courses, certifications, and conferences.
Wellbeing: Flexible support in line with company policy, with options to support your physical and mental wellbeing (sport, mental health, or medical insurance).
Rest & Recovery: Paid vacation and sick leave.