Professional background: 🔹 5+ years of experience in web design, with a strong marketing and graphic design background 🔹 A strong portfolio 🔹 Strong Figma skills, including component creation, UI Library management, prototyping, and adaptive design workflows 🔹 Confident usage of Adobe Photoshop and Adobe Illustrator
Design Craft: 🔹 Deep understanding of UI/UX principles, visual hierarchy, and layout structure 🔹 Understanding of marketing design principles (conversion, messaging clarity, audience focus) 🔹 Strong critical thinking and a product-oriented mindset 🔹 High level of professional maturity. You take ownership from concept to final delivery, balance speed with quality, stay solution-oriented under pressure, and make decisions aligned with business goals rather than personal preferences
Communication and Teamwork: 🔹 Self-directed ownership. You manage your workload, juggle multiple content streams, prioritize effectively, and deliver without constant oversight 🔹 Product understanding. You proactively learn how Coupler.io works, what problems it solves, and why customers choose it 🔹 High ownership level. You take responsibility for results, not just tasks 🔹 Ability to make informed design choices, clearly justify them to colleagues, and align decisions with product and marketing goals 🔹 Ability to work with feedback. You give and receive feedback constructively, integrate it into your work, and iterate quickly without losing quality 🔹 Good level of English for written and verbal communication across distributed teams
