Senior CRM and Email Marketing Manager
- Рівень:
- senior
- Джерело:
- djinni.co
Що робити
- Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
- Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns.
- Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff.
- Launch targeted and ABM campaigns across different products, markets, and audience segments.
- Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
Що пропонуємо
- Experience in B2B iGaming, SaaS, fintech, or technology.
- Experience with Customer io, ABM, and data enrichment tools.
- Basic HTML/CSS knowledge.
- Experience running multilingual and multi-market CRM campaigns.
- Experience using AI tools for personalisation, content, segmentation, or workflow optimisation.
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