Senior Brand Manager
- Рівень:
- senior
- Джерело:
- djinni.co
Що робити
- Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence;
- Manage media placements in collaboration with media agencies, ad networks, and direct publishers;
- Coordinate advertising materials with contractors, monitor placements, and control budgets;
- Track brand-related search queries, campaign reach, impressions, and overall performance;
- Conduct market and competitor research to identify new advertising opportunities, placements, and alternative traffic sources;
Що очікуємо
- 3+ years of experience as a Brand Manager or in a similar digital marketing role;
- Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies;
- Hands-on experience negotiating with media agencies, ad networks, and direct publishers;
- Understanding of brand lift studies, Share of Voice (SOV), search volume, impressions, CPM, and blended CAC;
- Experience creating clear creative briefs, including wireframes, storyboards, and copy hooks for banners, landing pages, and video ads;
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