Retention Team Lead
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and execute retention strategies to improve customer engagement and reduce churn
- Plan and manage multi-channel campaigns across the customer lifecycle
- Segment audiences and personalize communications/promotions based on user behavior and data insights
- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn)
- Manage and develop the regional Retention team, set clear goals, define responsibilities, and drive team performance
Що очікуємо
- 2+ years of experience in retention, CRM, or lifecycle marketing roles
- Experience in segmentation, customer journey mapping, and lifecycle communication
- Background in industries such as e-commerce, iGaming, fintech, SaaS, or mobile apps is a strong plus
- Experience in drafting and conducting marketing activities for player retention and return
- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests
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