Regional Marketing Lead

JustMarkets Tech

Що робити

Develop and own the regional marketing strategy, including market and competitor research, audience segmentation, and channel mix, and deliver regional results
Lead and develop a team of regional marketing managers by setting clear goals, running regular planning sessions, and maintaining a high standard of execution
Track full-funnel performance (click, registration, KYC, FTD, retention) and report regional results to the Head of Marketing on a weekly basis
Collaborate with the global marketing team to adapt global campaigns, landing pages, and creatives to local markets
Manage the regional marketing budget and allocate spend across channels and markets to reach targets efficiently

At least 4 years of experience in marketing, with a strong B2C background
At least 2 years of experience managing a team of 4 or more people
Hands-on experience developing and implementing a marketing strategy and managing marketing budgets
Experience attracting users in Arab (MENA) or Sub-Saharan Africa (SSA) markets
Experience with web and app analytics, including product analytics tools (GA4, Mixpanel, or Amplitude), BI dashboards (Tableau, Power BI, or Metabase), and attribution platforms (AppsFlyer, Kochava or Adjust)

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