Retention Marketing Manager
- Джерело:
- djinni.co
Що робити
- Develop and execute retention strategies to improve customer engagement and reduce churn;
- Plan and manage multi-channel campaigns across the customer lifecycle;
- Segment audiences and personalize communications/promotions based on user behavior and data insights;
- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn);
- Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.
Що очікуємо
- 2+ years of experience in retention, CRM, or lifecycle marketing roles;
- Experience in segmentation, customer journey mapping, and lifecycle communication;
- Background in industries such as e-commerce, fintech, SaaS, or mobile apps is a strong plus;
- Experience in drafting and conducting marketing activities for player retention and return;
- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests;
Схожі вакансії
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