Product Marketing Manager

Що робити

• Own and optimise web-to-app funnels: Design, build, and continuously improve conversion funnels that turn visitors into engaged users and paying customers.
• Drive experimentation: Develop hypotheses, run A/B tests, and identify growth opportunities across different stages of the user journey.
• Turn data into action: Analyse user behaviour, conversion rates, and funnel performance to uncover bottlenecks and implement improvements.
• Build engaging user experiences: Work with funnel-building tools to create seamless, visually appealing, and high-converting user journeys across web and mobile.
• Collaborate across teams: Partner with Product, Marketing, Design, and Content teams to launch new funnel concepts and bring growth initiatives to life.