Product Marketing Manager
SBC Performance, Прага (Чехія), Варшава (Польща)
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
- Analyze user behavior and identify conversion bottlenecks across the funnel.
- Design and run A/B tests and growth experiments to improve key funnel metrics.
- Launch and scale multiple funnel experiments weekly across different markets.
- Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
Що очікуємо
- 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
- Proven experience building and optimizing web funnels for digital products.
- Demonstrated success improving conversion metrics through experimentation and A/B testing.
- Strong analytical mindset and ability to work with funnel metrics and user behavior data.
- Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
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