Product Marketing Manager

PLVision, Львів, Краків (Польща)

Що робити

Product marketing & go-to-market
Own product marketing: drive how PLVision’s products and solutions go to market, ensuring product and marketing move together rather than in isolation.
Build and execute go-to-market (GTM) plans: define ICP (Ideal Customer Profile) and target segments, shape launch and campaign plans, and align activities to the buyer journey.
Develop and evangelize value propositions: craft clear, differentiated value propositions for our products and solutions — moving beyond generic descriptions of the company or its services — and champion them consistently across the company, sales, and the market.
Positioning, differentiation & brand

5+ years of experience in B2B technology marketing, preferably in software development, IT services, networking, telecom, cloud, infrastructure, embedded software, or other complex technical domains.
Demonstrated product marketing experience — value proposition development, positioning, messaging, go-to-market planning, and ICP definition — distinct from purely digital or brand marketing.
Proven ability to quickly understand a niche technical market, including industry trends, competitors, target audiences, customer needs, and company positioning.
Strong hands-on experience creating customer-facing marketing and sales materials: white papers, case studies, presentations, product/service brochures, one-pagers, landing-page content, articles, email materials, and event collateral.
Ability to translate complex technical services and engineering expertise into clear business value for customers, pa