Modern Expo is an integrated solution provider for Retail, Out-of-Home delivery, POSM, and Intralogistics. We combine hardware, software, design, engineering and business intelligence under one roof, serving as a growth partner for our customers. 30 years on the market, 3,000 team members, 75+ countries, 100+ international partners, 1,000,000+ locations equipped, 25,000+ parcel lockers deployed. We are trusted by Royal Mail, Intermarché, SPAR, Waitrose, Tesco, Allegro, Żabka, Castorama, Carrefour, E.Leclerc, Sameday, Nova Poshta, Rozetka, ATB, Silpo, Epicentr and Aurora, among others.
Marketing at Modern Expo is a growth engine for the whole company: it drives positioning, demand generation and go-to-market across segments and regions. It operates as a unified team with Front Offices and Business Units, collaborating towards shared business objectives.
Product Marketing Manager for Retail in the Commercial Marketing division, reporting to the Head of Commercial Marketing. The role covers the In-Store Retail segment, where we combine a growing portfolio of solutions into one integrated offer for retailers. You research customers and the market, shape the offer with the Product Managers, and communicate the value to retailers and partners.
What you’ll own
Marketing as a sales engine: identify market opportunities through data and research, generate demand among the target audience, launch partner programmes, and run ABM programmes for the segment’s target accounts.
One value proposition: unite our retail solutions into one value proposition and communication strategy for retailers and partners, and bring all messages and materials to one standard.
Voice of the customer: own customer research, systematically collect and synthesise market and customer needs, and drive them into the solutions, positioning and communication.
Solution portfolio marketing: ICP, positioning, USP, competitive advantages, pricing, sales enablement materials, and go-to-market for new solutions.
Expert positioning: build Modern Expo’s image as the expert and solution provider in retail through content and presence in key channels; own the segment’s exhibition and event calendar.
What we need from you
2+ years of experience in physical retail — at a retailer or at a supplier of solutions for stores.
A B2B product marketing track record: positioning, go-to-market strategy and ABM campaigns for complex products and solutions.
Experience with European or global markets and customers.
English at Upper-Intermediate or above, with the ability to negotiate easily with foreign front offices and large customers.
Autonomy, analytical rigour and the ability to turn a complex product into clear business value for customers.
What you get
End-to-end ownership of the segment’s marketing, with global retail leaders as clients.
Office in Lutsk, Lublin or Warsaw, official employment and a competitive salary.
Opportunity to participate in large-scale international exhibitions, business events, and conferences abroad.
How to apply
Send your CV and one or two cases where you built positioning, a go-to-market strategy or an ABM programme for a complex B2B product. Tell us what changed as a result.
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