About Concepta
Concepta is a brand accelerator run by an international team. We build and scale supplement and beauty brands for the US market. Our dietary supplements include high-quality vitamins, brain support, sports nutrition and other. All of them are tested, certified and manufactured in the USA. We started in 2014. In 2023 we entered the Top 50 Best Sellers in Beauty & Personal Care. Our goal is $150M in sales by 2030.
We combine a data-driven approach with operational excellence and creative thinking. The team is fully remote and spread from New York and Madrid to Belgrade and Dubai, with one shared working day on GMT+1.
“My main goal is to build the right system for growth — where every team member is an expert.” — Danylo Mykytchenko, CEO
The role
The core of the role: turn deep customer insight into product listings that win the click and the sale.
You’ll join the team that drives our sales on Amazon US and report to the Head of E-commerce. The Head of E-commerce sets the product strategy and direction. You own everything between the customer and the product listing: audience and competitor insight, product positioning and value proposition, product listing content, and its performance. Your core metrics are CTR and conversion rate, and through them you’ll directly influence organic traffic, ad efficiency and sales.
This role needs both sides of the brain. You’ll dig into data and also find a fresh, compelling way to present the product.
What you’ll do
Get to know the target audience deeply: pains, motivations, fears, purchase triggers, trust barriers, and the exact words customers use. Then turn the research into sharp, actionable insights.
Work with data from many sources: marketplace analytics, reviews and Q&A, Reddit, communities, social media and surveys. Find the patterns that matter.
Compare competitors: how they position themselves, what they promise, which keywords and visuals they use, what customers praise and complain about. Find their strengths and weak spots.
Define how our product stands out. Bring its real strengths forward with a positioning and value proposition that win against competitors, without promising what the product doesn’t deliver.
Write claims that sell and stay accurate and compliant with FDA, FTC and marketplace requirements.
Own product listing content: titles, bullets, descriptions, backend keywords, A+ Content and the image concept. Write clear briefs for copywriters and designers and accept their work against quality standards.
Work side by side with our Account Manager on publishing product listings, moderation and A/B tests.
Build and run a CTR / CVR management system: regular dashboards, hypotheses, A/B tests, a test log and a knowledge base of what works.
Spot patterns in performance data and propose concrete initiatives with an expected impact.
Turn reviews and return reasons into product listing improvements and product requests to R&D.
What we’re looking for
3+ years in product marketing, e-commerce or content marketing for physical consumer products.
Proven experience improving product listings or product pages in e-commerce channels (marketplaces, DTC websites, online retail), with measurable CTR / conversion growth you can show.
A rare combination of analytics and creativity: you’re comfortable with numbers and large data sets, and you can turn them into a strong idea, message and visual concept.
Deep customer understanding: you can explain why a customer should choose a specific product, in the customer’s own words.
Skill in comparing competitors’ positioning and finding the angle that makes a product win.
Integrity in communication: you know how to highlight real product strengths without inventing promises.
Strong copywriting and an eye for design; experience briefing designers and copywriters.
Hands-on A/B testing and hypothesis-driven work.
Advanced Excel / Google Sheets and a basic understanding of unit economics (margin, TACoS, ROAS).
