MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We’re looking for a Product Manager to join the team behind Setapp, MacPaw’s software marketplace for Mac and iOS users, a trusted product with 10+ years behind it that is entering a new chapter of growth.
Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. As a Product Manager, you will take ownership of the user journey: from the first visit on the website to the first purchase, the next one, and long-term retention. In your first 3-6 months, you’ll work toward three goals: raising the conversion rate of new users, growing engagement, and bringing users back to the product.
If you’re excited to turn a trusted marketplace with a loyal user base into the first place people go to find software for their Mac and iPhone, we’d love to hear from you!
In this role, you will:
Build a comprehensive Retention and Engagement strategy based on user and market data, and drive it into execution: increase the number of apps each user works with and give them reasons to return
Research and define how to expand the product’s market fit: new audiences, new app categories, and sharper positioning
Together with the Growth Manager and product managers from adjacent teams, optimize the funnel for new customers, from the first website visit to the first purchase and the next one
Improve product discovery: how we recommend, surface, and cross-sell apps, and how users find a second product right after the first
Shape how credits are positioned, explained, and sold to users
Drive the redesign of the Setapp experience to match where the product is heading
Set quarterly goals and turn them into initiatives, validate them with users and the market, and move them into prototypes and tasks
Skills you’ll need to bring:
5+ years of product management experience in SaaS or digital products
Hands-on marketplace experience (a must), preferably in tier1 markets: building purchase funnels from the first purchase to repeat purchases
Understanding of marketplace mechanics such as carts, bundles, upsells, and cross-sell, and of how product discovery works
Experience with product-market fit work: expanding to new categories or audiences and adjusting positioning along the way
A strong product mindset: you build for end users, work from customer development and feedback, and make decisions through data and experiments
Strong prioritization and stakeholder management in a cross-functional setup
Comfort with Agile and Scrum, quarterly goal setting, and an AI-first way of working, including turning ideas into prototypes
English at Upper-Intermediate level or higher
As a plus:
Experience selling subscriptions, credits, or other usage-based models to end users
What we offer:
We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works a
