MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.
Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant — Eney.
We are looking for a Product Manager to join the team behind Setapp — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
Your primary focus will be analyzing and optimizing the entire customer journey from discovery to successful product usage, uncovering new monetization opportunities, and leading cross-functional initiatives to grow Setapp’s ecosystem.
In this role, you will:
Audit and optimize the full user journey across the web marketplace and application — identifying friction points, gaps in instrumentation, and highest-impact opportunities to help customers seamlessly discover, purchase, and activate products.
Manage the Entitlement product domain, taking full ownership of license issuance, activation logic, user balances, and streamlining post-purchase access.
Define and drive success metrics for your area, focusing on product funnels: Acquisition, Activation, Conversion, Success Rate, and Support Ticket Reduction.
Build strong relationships and establish a working rhythm with cross-functional teams, collaborating closely on a daily basis with Marketing, Analytics, Customer Support, and other product teams within the ecosystem.
Design and validate hypotheses aimed at enhancing monetization, optimizing current flows, and discovering additional revenue channels.
Drive autonomous project planning three steps ahead, translating high-level quarterly goals and product strategy into actionable roadmaps and clear Jira documentation.
Skills you’ll need to bring:
4+ years of product management experience with a proven track record in B2C products.
Deep UX sensibility with a strong ability to spot where users drop off and prioritize fixes based on business impact.
Data-driven mindset with comfort in funnel analysis, metric interpretation, and hypothesis design.
Strategic thinking and maturity to autonomously map user journeys and set direction for an area.
Ability to build relationships and establish a smooth working rhythm with cross-functional and service teams.
Strong structural skills in documenting processes, managing backlogs, and transparently tracking progress.
At least an Upper-Intermediate level of English and fluent Ukrainian.
As a plus:
Experience with macOS or desktop applications.
Experience with marketplace or catalog products.
Familiarity with subscription billing flows.
What we offer:
We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first We guarantee medical insurance starti
