Product Manager
- Джерело:
- djinni.co
Що робити
- Own engagement strategy across activation, engagement, repeat betting and reactivation.
- Analyze player segments, behaviour, funnels and existing promotions to identify growth opportunities.
- Own and develop promo, freebet, bonus, loyalty, gamification and cross-sell mechanics.
- Own promo economics: bonus cost, profitability, incremental revenue and ROI.
- Build and continuously improve engagement reporting together with analytics.
Що очікуємо
- 4+ years of experience in iGaming Product Marketing, CRM, Retention, Engagement or Product Management, preferably with Sportsbook.
- Strong understanding of the full player lifecycle, including segmentation and personalization.
- Strong analytical background and confident ownership of product metrics.
- Proven experience analyzing funnels and cohorts, building reporting, running A/B tests and turning data into engagement and product initiatives.
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