Performance Marketing Guru (Meta & TikTok)

Що очікуємо

• 5+ years of hands-on Paid Social experience across Meta (Facebook/Instagram) and TikTok (Snapchat — a plus, but not required), with clear proof of scaling and performance impact; experience in the dating industry is a strong plus
• Strong understanding of value-based optimization, including Maximum Value and ROAS-driven strategies
• Solid experience with GA4, GTM, Looker Studio, and Keitaro (or comparable tracking and attribution tools)
• Ability to stay ahead of platform changes, automation features, and emerging targeting approaches in paid social
• Advanced knowledge of UTM structures, automation rules, feeds, and API integrations