About the Role
INSTYTUTUM is a Swiss high-performance skincare brand scaling globally across the U.S., Europe, and the Middle East.
We are looking for a Performance Creative Strategist / Content Producer with a game-changing mindset — someone who doesn’t just create content, but builds high-converting creative systems that drive growth.
This is not a traditional content role. This role sits at the intersection of creative strategy, performance marketing, and production.
🔥 What You Will Own
Creative Strategy & Production
Develop bold, high-impact creative concepts for the U.S. market
Own the full lifecycle of performance creatives: from idea → production → testing → scaling
Turn skincare science into compelling, conversion-driven storytelling
Create and oversee short-form video content (TikTok, Reels, YouTube Shorts)
Generate hooks, angles, and narratives that capture attention and convert
Performance & Growth
Build and scale creative-driven acquisition funnels
Produce performance creatives for paid channels (Meta, TikTok, Google, YouTube)
Work closely with media buyers to test, analyze, and scale winning creatives
Continuously run creative experiments (A/B testing, iterations, new formats)
Optimize content for conversion across ads, landing pages, and retention flows
Creative Systems & Scaling
Build a repeatable system for creative testing and scaling
Work with UGC creators, designers, and editors to produce high-volume creatives
Identify trends, insights, and opportunities in the U.S. digital landscape
Balance speed, volume, and quality in content production
🎯 What We’re Looking For
3–5+ years in creative strategy / performance marketing / content production (with performance focus)
Proven experience creating ad creatives for paid social (Meta, TikTok)
Strong understanding of creative testing, hooks, and conversion mechanics
Experience working with U.S. market or global products
Hands-on experience with short-form video and UGC formats
Ability to combine creative thinking with data-driven decisions
Background in IT product / mobile apps / DTC / beauty / wellness is a strong plus
English: Upper-Intermediate+
❌ Not a Fit If
You focus only on brand/content without performance metrics
You have no experience with paid acquisition creatives
You are looking for freelance / consulting / part-time work
💎 What We Offer
Competitive above-market salary
Official employment from day one
30 calendar days of paid vacation + sick leave
Remote / hybrid format with Kyiv office option
Strong onboarding and support
Opportunity to build and scale a global creative engine from scratch
If you think in hooks, test ideas daily, and scale what works — we should talk.
