MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products. At MacPaw, we believe humans and technology can reach their greatest potential together. MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We’re looking for an SMM Specialist to join our SMM & Communication Service team. Our mission is to keep MacPaw and its products loved and recognized by Apple users by growing our audience, boosting brand awareness, and driving traffic across social media channels. You’ll collaborate closely with internal teams to deliver creative and effective solutions.
If you’re interested in this role, please highlight a recent project in your CV or cover letter, including the results you achieved and key supporting metrics 🌟
In this role, you will:
Plan and create content together with a designer and copywriter
Help develop overarching comms campaigns and turn them into engaging posts
Track key metrics (reach, engagement rate, follower growth) and provide reports to the broader marketing team
Engage with the audience via Stories, comments, and messages
Run basic targeted ads on Meta, LinkedIn, and X (Twitter)
Brainstorm content ideas for Setapp and Eney’s social media platforms, including product releases & updates, as well as posts based on key content pillars for the product’s target audience
Сreate content (including photo and video shooting) for static and video content, as well as adapt US-oriented trends to our content strategy
Skills you’ll need to bring:
Experience with Instagram, X (Twitter), LinkedIn, and Facebook
Strong skills in content planning, creation, and distribution
Ability to align your work with the overall brand and social media strategies
Good understanding of social media analytics and how to influence results
Comfortable working in a dynamic environment and owning your tasks
Awareness of online trends and culture, especially in English-speaking countries, with a focus mainly on the US
Experience collaborating with designers and copywriters to deliver results
Basic knowledge of social media targeted advertising (brand awareness, traffic, engagement)
Passion for memes, trends, and internet culture
Fluent English and Ukrainian
Practical AI skills for everyday workflows (writing, analytics, automation)
As a plus:
Basic video shooting and editing skills (iPhone is enough)
Some experience with TikTok promotional strategies
Experience in tech companies or agencies
Copywriting skills
Familiarity with Reddit and Discord
Ability to visit our Kyiv office
What We Offer:
We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours You can choose a schedule that is comfortable for you. No one here tracks your clock in/out
