Middle+ Retention / CRM Manager (iGaming)
- Рівень:
- middle
- Джерело:
- djinni.co
Що робити
- Develop and execute player retention strategies across the entire customer lifecycle (onboarding, activation, retention, reactivation, and anti-churn).
- Build, launch, and optimize CRM campaigns across Push, In-App, Email, SMS, and Notification Center channels, including automated lifecycle and trigger-based communications.
- Design and optimize bonus mechanics, including deposit bonuses, Free Spins, Free Bets, Cashback, missions, and tournaments.
- Segment the player base and personalize communications and promotional offers.
- Plan, execute, and analyze A/B tests to improve CRM performance.
Що очікуємо
- 2–3+ years of experience in CRM/Retention within iGaming, Sports Betting, or other high-frequency consumer products with transactional monetization.
- Hands-on experience designing bonus strategies and lifecycle marketing campaigns.
- Strong data-driven mindset with experience in customer segmentation, cohort analysis, funnel analysis, and A/B testing.
- Experience working with CRM and marketing automation platforms, including in-house solutions.
- Strong understanding of retention and monetization metrics, including Retention, LTV, Churn, and Bonus ROI.
Що пропонуємо
- Experience with in-house CRM development and writing technical requirements for engineering teams.
- Experience with PostHog or similar product analytics platforms.
- Basic SQL skills.
- Experience in crypto casino and multi-GEO products.
- Understanding of gamification mechanics, VIP programs, and Responsible Gambling principles.
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