Hey! We are Kultprosvet, a team of web and mobile software developers who care. We help tech companies build and scale their products by providing dedicated engineering teams.
Now we’re looking for a Meta Ads Specialist who will take ownership of our paid campaigns and help us generate high-quality B2B opportunities across international markets.
About the role
You’ll help us reach tech decision-makers — founders, CTOs, VPs of Engineering, and product leaders across Israel, the UK, and the US.
You’ll have the freedom to shape our Meta Ads strategy, experiment with audiences, messaging, and creatives, and see how your work impacts real business opportunities — not just clicks and CPL.
Our team will support you with creative production, while you’ll bring the ideas, hypotheses, and testing strategy behind the campaigns.
What you’ll do
Own and manage Meta Ads campaigns focused on B2B lead generation;
Develop targeting strategies for high-value audiences across international markets;
Build and test hypotheses around audiences, offers, messaging, formats, and creatives;
Analyze the acquisition funnel and optimize campaigns based on lead quality and actual sales outcomes;
Work with MQL/SQL metrics and use sales feedback to continuously improve campaign performance;
Develop creative hypotheses and prepare briefs for our internal production team;
Track campaign performance, analyze results, and turn data into actionable insights;
Manage tracking, including Meta Pixel, events, Conversions API, custom audiences, and lookalike audiences;
Collaborate with marketing, sales, design, and development teams.
What we’re looking for
2+ years of hands-on experience with Meta Ads as your primary advertising channel;
Proven experience with B2B lead generation, ideally in IT/SaaS, outsourcing/outstaffing, agencies, consulting, professional services, B2B education, or similar services;
Experience running campaigns for international markets such as the US, EU, or Israel;
Solid understanding of B2B funnels, MQLs, SQLs, lead qualification, and long sales cycles;
Strong understanding of creative testing and the ability to distinguish between issues with the creative, offer, audience, or funnel;
Strong analytical skills and the ability to independently analyze campaign and funnel performance;
Confidence working with Meta Pixel, events, Conversions API, custom audiences, and lookalike audiences — either hands-on or in collaboration with developers;
A data-driven mindset — you’re comfortable discussing budgets, CPLs, experiments, results, and what you did to improve them;
Intermediate+ English.
Would be a plus
Experience with LinkedIn Ads;
Experience with Google Ads.
What we offer
Competitive compensation based on your experience and qualifications;
Flexible work setup — fully remote or from our office in Dnipro;
Real ownership of Meta Ads strategy and the opportunity to directly influence business growth;
Freedom to experiment, test hypotheses, and shape our paid acquisition approach;
Close collaboration with marketing, sales, design, and engineering teams;
Medical insurance and full accounting support;
Budget for courses, conferences, and professional development;
Coverage for psychotherapy sessions because your well-being matters.
💡 Ready to take ownership, experiment, and see the real business impact of your campaigns? Let’s connect! 🚀
