Media Buyer FB (Senior)
- Рівень:
- senior
- Джерело:
- djinni.co
Що робити
- Manage and scale Meta Facebook paid traffic for iGaming inhouse and external products across multiple GEOs.
- Launch, optimize and scale advertising campaigns based on CPA, FTD, ROAS and quality KPIs.
- Own campaign performance and budget allocation from testing stage to stable scale.
- Develop and test new campaign structures, audiences, funnels, landing pages and creative hypotheses.
- Analyze campaign data, identify performance bottlenecks and make data-driven optimization decisions.
Що очікуємо
- At least 2 years of proven iGaming experience with casino products.
- Proven experience managing and scaling $50k+ monthly Meta Ads spend.
- Strong track record of hitting CPA/FTD targets and scaling profitable campaigns across multiple GEOs.
- Deep understanding of key metrics FTD, CPA, ROI/ROAS, LTV and payback metrics.
- Strong expertise in creative testing, campaign structures, popular funnels, tracking.
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