Marketing Lead (Crypto Fintech, B2C App)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Build the marketing strategy and allocate the budget across channels
- Own the brand: positioning, tone of voice, visual consistency
- Drive acquisition: performance, SMM, content, influencers, partnerships, referral program
- Drive retention: CRM communications (push, email, in-app), onboarding, reactivation, VIP segment
- Track funnel metrics: CAC, LTV, onboarding conversion, retention cohorts
Що очікуємо
- 5+ years in marketing, including 2+ years leading marketing as a whole (several channels, not just one)
- Experience in fintech or crypto
- B2C mobile app experience, with responsibility for acquisition and retention measured in numbers
- Experience attracting a Ukrainian audience, ideally the crypto audience
- Performance marketing (Meta, Google, Apple Search Ads) and unit economics
Що пропонуємо
- Launching a product in new markets
- Experience with the Ukrainian diaspora abroad
- Early-stage startup experience
- Marketing card products
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