Marketing Data Analyst
Softsich
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Analyze the performance of acquired traffic and marketing campaigns by source, partner, and geo
- Analyze and optimize marketing funnels and identify bottlenecks
- Collect, validate, and consolidate data from multiple sources for reporting; own and maintain metric definitions
- Develop and maintain dashboards for different stakeholders
- Automate data collection and analytical processes, moving manual reporting into automated pipelines
Що очікуємо
- 4 years of overall analytics experience, including 1-2 years specifically in marketing analytics; experience in performance/affiliate marketing in a high-traffic vertical
- Strong SQL skills: window functions, CTEs, cohort analysis, working with large datasets, and understanding query costs
- Practical experience with BI tools (Tableau is preferred; Power BI / Looker / Metabase are also acceptable)
- Understanding of acquisition unit economics: CPA, CPL, RevShare, Hybrid, ROI/ROAS, LTV, and payback period
- Understanding of attribution and tracking: UTM, postbacks, attribution windows, multitouch vs. last-click attribution
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