Marketing Analyst — Leaply

Що робити

• Partner with the marketing team to sharpen day-to-day decision-making — from spend allocation to creative testing to channel mix
• Drive analytical culture across the marketing team — through training, self-service tooling, and enablement that turns data into a team capability, not an analyst service
• Prioritize and lead deep-dive research into our audience and how each segment translates into long-term unit economics
• Build out our AB test evaluation framework across funnels — set methodology, raise the quality bar, accelerate decision velocity
• Design and own the monitoring layer for key metrics and early warning signals — dashboards, AI assistants, Slack alerts.