We build subscription-based mobile apps and are launching a new direction: organic UGC on TikTok, Instagram Reels and YouTube Shorts. We’re not looking for someone who waits for tasks. We’re looking for a lead who will own this direction and build it from the ground up together with our COO.
Who we’re looking for
Experience working with creators and influencers and running UGC campaigns at scale.
Deep understanding of short-form content: hooks, video structure, native product integration, and why some videos take off while others don’t.
Full ownership: you make decisions on your own, without needing approval for every step.
Healthy initiative: when you see something that could work better, you propose it and make it happen.
Fluent English: you’ll work with English-speaking creators across tier-1 and tier-2 markets.
What you’ll do
Build the UGC direction from scratch together with the COO.
Work directly with creators — up to 50 at a time: communication, motivation and content quality control.
Write briefs, scripts and hooks, and hand them off to creators.
Come up with and test content hypotheses.
Track results and metrics.
Prepare a weekly report on your work.
