Lead Marketing Analyst / Marketing Lead

Що робити

Analytics & Performance Tracking: Build and maintain end-to-end analytics (from performance marketing and SMM metrics to app installs, bookings, and LTV). Identify growth drivers and translate raw data into strategic business decisions.
Strategy & Funnels: Develop and execute a comprehensive marketing strategy tailored to the US market. Segment target audiences (B2C & B2B) and design high-converting acquisition and content funnels.
Leadership & Management: Lead and guide a team of 2 SMM / Content Creators. Break down marketing strategies into actionable tasks, establish KPIs, review content, and control delivery timelines.
Structure & Process: Establish a structured hypothesis-testing framework, perform market and competitor research, and streamline all marketing activities into a predictable system.

Analytical Expertise: Proven track record in Product & Marketing Analytics (GA4, Amplitude/Mixpanel, Looker Studio, or equivalent) with strong data analysis capabilities.
Strategic & Systematic Mindset: Business-first orientation focused on unit economics and core metrics (CAC, ROAS, Retention, Conversion Rates) rather than vanity metrics.
Leadership Skills: Experience setting tasks, managing workflows, and leading content creators toward structured targets and performance KPIs.
English Proficiency: B2–C1 (Upper-Intermediate to Advanced) written and spoken English for market analysis, strategy creation, and team alignment.