This is a chance to own influencer marketing for a brand-new product from day one and to grow it into the Influencer function for the whole of United Tech. You will turn creators and communities into a steady flow of targeted traffic and sign-ups across Instagram, TikTok, Facebook, Reddit and Quora, with clear goals, your own area of responsibility and an agreed budget to work with. Every idea you test, from a new author to a new format or distribution channel, shows up directly in user growth and cost per registration. And as the channel proves itself, you will build a team of 2–3 people to scale what works
About our product: This is a web-first platform for real-time text and video communication, built around instant connections between real people. Users can start a text chat without registration or join a video session after logging in, directly in the browser, fast and frictionless. The product leverages an AI-powered matching system and combines AI-driven and human moderation to ensure safe interactions, high-quality content, and scalable platform growth.
In this role you will
Build and lead a team of 2–3 people: SMM Manager, Influencer / Outreach Manager and Community Manager
Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies, and keep a database of contacts and placements
Assess audience fit by GEO and language, real reach, engagement, comment quality and signs of fake activity
Negotiate with creators directly or through managers and agencies on pricing, test and package placements, and timelines
Prepare briefs, scripts and key messages with a clear call to action to visit the website
Run direct ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora, adapting each piece to the platform
Manage the product’s social media channels
Handle agreements, content usage rights, payments, the publication calendar and delivery control
Set up tracking of clicks and leads via UTM tags, links and events together with the analytics team
Analyze traffic quality, conversion and cost per result, test hypotheses, repeat winning placements and reallocate the budget
Prepare regular reports on budget and results with conclusions and a plan for the next cycle
It’s all about you
1+ year of experience across the full influencer marketing cycle: search, vetting, negotiations, briefing, agreements, payment, publication and analysis
Cases of driving traffic, sign-ups or other target actions where you can explain your personal contribution, budget and results
Hands-on experience with ad integrations and short-form video on Instagram and/or TikTok, Reddit, Quora and similar platforms, plus the ability to adapt your approach to other channels
Skilled in manual search and in influencer discovery and analytics tools, including audience and fake-activity checks
Confident in negotiating prices, test and repeat placements, working with creators both directly and through intermediaries
Able to independently manage the budget, multiple placements and deadlines, tracking everything in Excel / Google Sheets or a CRM
Solid understanding of UTM tags, web analytics, conversion and cost per lead, and able to explain the limits of attribution
Own the result: you run the full cycle yourself and take every placement through to analysis
Persistent in negotiations: you find a way to reach the partner, argue your terms and keep the relationship going
Think analytically and creatively: you form hypotheses and change decisions based on test results
English at B2 level or higher
Would be a plus
Other languages you can use to negotiate with local creators, managers and agencies
Experience in the dating niche
What we offer
Care and support:
20 paid vacation days, 15 sick days, and 6 additional days off for family events
Up to 10 additional days off for public holidays
100% medical insurance coverage
Sports and equipment reimbursement
Team bui
