Middle/Senior Marketing Manager

Що робити

• ● Own the demand generation plan: translate business priorities into campaign strategies, media plans, budgets, and measurable MQL and SQL targets;
• ● Align with Sales on ICPs, qualification criteria, lead handoffs, and follow-up processes to ensure campaigns generate leads that progress through the funnel;
• ● Build and manage a prioritized experimentation backlog, testing audiences, messaging, offers, creatives, landing pages, and channel combinations;
• ● Plan and execute integrated campaigns across Google Ads, LinkedIn Ads, webinars, email, and LinkedIn outreach, with a clear journey from first touch to sales conversation;
• ● Develop