Influencer Marketing Manager

Що робити

Full-Cycle Influencer & Streamer Management: Independently source, negotiate with, and onboard creators across core platforms (Twitch, Kick, Telegram, and Instagram), building and maintaining a strong personal database of partners.
Esports & Tournament Integrations (Priority): Identify and execute sponsorship opportunities within the esports ecosystem (primarily Counter-Strike, with Dota 2 as a secondary focus), including partnerships with tournament operators, broadcast studios, and community casters.
Ambassador Program Management: Build and manage long-term relationships with brand ambassadors—turning creators into authentic faces of the brand through ongoing activations, special projects, and merch/content integrations.
Campaign Execution & Creative Production: Prepare creative briefs, develop native promotional mechanics (especially cross-platform funnels leading to Telegram), and ensure high-quality execution and compliance with brand guidelines.
Performance Tracking & Analytics: Monitor campaign results using key performance metrics (FTD, CR, Retention, ROI), manage budgets across different cooperation models (Fixed, Hybrid, CPA), and optimize partnerships based on data.

2+ years of proven experience in Influencer Marketing within the iGaming (gambling/betting) or Esports industries.
Hands-on experience launching and managing campaigns on Twitch, Kick, Telegram, and Instagram (understanding how streaming and social platforms work in synergy with Telegram funnels).
Strong track record in at least one of two core areas (having both is a huge plus):
Esports: Deep understanding of the CS/Dota 2 scene, tournament tier systems (Tier 1–4), how VRS (Valve Regional Standings) points impact team motivation, and how tournament broadcast/media rights are acquired and monetized.
Brand Ambassadors: Proven experience signing, producing, and managing long-term ambassador contracts rather than just one-off ad placements.

Experience working with YouTube and TikTok within iGaming compliance restrictions.
Basic Figma skills for creating simple creative mockups or quick visual adjustments.
Established network of contacts among Twitch/Kick streamers, es

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