Inbound Marketing Lead

Що робити

• Own the company’s inbound acquisition layer across external platforms and directories (Clutch, GoodFirms, TechBehemoths, DesignRush, etc.);
• Turn these platforms into a predictable lead source by improving visibility, positioning, and overall performance;
• Identify, launch, and scale new inbound channels (Capterra, Trustpilot, Crunchbase);
• Own conversion optimization across all inbound channels — landing pages, messaging alignment, A/B testing;
• Ensure each acquisition source has a tailored conversion path, not generic routing;