🎯 Role Overview:
As TrueLabel’s Head of Product Analyst for our White Label Platform, you will own the analytical engine driving our ambition to 2x GGR over the next four quarters! You will dissect platform performance, uncover high-impact growth drivers across brands and GEOs, and validate what truly moves the needle. Your mandate: transform complex player behavior and product data into a repeatable growth loop—from initial hypothesis to cross-brand rollout—delivering measurable GGR impact starting in Q4.
⚙️ Your Tasks:
Growth Modeling: Build and own the end-to-end GGR growth model, decomposing revenue drivers across Brand, GEO, player segments, and lifecycle stages to track progress toward the 2x target;
Opportunity Identification: Spot bottlenecks and growth potential across key metrics, including PAU, FTD/RD, Retention, Engagement, Bets Count, Bet AVG, game performance, and payments;
Experimentation & Validation: Design and analyze robust experiments to isolate true incremental GGR impact from RTP variance, seasonality, and player mix shifts;
Cross-Brand Scaling: Uncover winning product and CRM patterns across specific brands or GEOs, validate their transferability, and measure incremental GGR post-rollout;
Pipeline & Target Tracking: Maintain full visibility over Actual → Forecast → Target gaps, prioritizing a data-backed GGR opportunity backlog;
Cross-Functional Collaboration: Partner directly with Product, CRM, Casino, Payments, Marketing, and Operations to convert analytical insights into live growth initiatives.
👤 Our criteria:
3+ years of experience in a Lead/Head Product Analyst role within the iGaming/Gambling domain (White Label or B2B platform experience is a huge plus);
Domain Mastery: Deep understanding of iGaming metrics, mechanics, and player behavior (GGR decomposition, RTP variance, FTD/RD, LTV, Retention, Bet AVG);
Advanced Analytics: Strong proficiency in SQL, data visualization tools (Looker, Tableau, Power BI), and statistical methods for causal inference and A/B testing;
Strategic Mindset: Proven ability to translate complex data into actionable product opportunities and quantified GGR forecasts;
Cross-Functional Leadership: Track record of driving alignment across Product, CRM, Marketing, and Operations teams;
Upper-Intermediate English and strong communication skills.
💼 Our offer:
Flexible work setup — work remotely or from the office, we focus on results, not location;
Support for a comfortable work environment — we compensate coworking expenses and EcoFlow power stations to help our team stay productive during power outages in Ukraine;
Unlimited vacation and sick leave, because we trust our people to manage their time responsibly;
Relocation support for team members who want to move;
Regular performance-based bonuses that reward individual and team impact;
Learning support — we cover 50% of professional courses and development programs;
Language & wellbeing support — we cover 50% of English classes and psychological consultations;
Career growth opportunities — we prioritize internal promotions and development;
Team culture that actually feels like one — regular gifts, company merch, and team events throughout the year;
Real impact — we are small enough for every voice to be heard and big enough to turn great ideas into action quickly.
