About Impactable
Impactable is one of the leading LinkedIn Ads agencies in the world and an official LinkedIn Marketing Partner. We’ve grown from a LinkedIn-focused shop into a multi-channel B2B demand generation agency, built on a proprietary intelligence layer that lets us target, measure, and prove results in ways most agencies can’t.
We’re investor-backed and growing fast, with more growth ahead through organic expansion. Our approach is simple: pair sharp strategy with real signal intelligence and disciplined execution, and B2B clients win.
Our team is distributed across the US, Ukraine, and Serbia, organized into tight delivery pods so every client gets senior attention and clean accountability. If you’re eager to learn and grow inside a fast-moving, tech-forward agency — with exposure to the latest tools, channels, and tactics — this is a place to do that.
Why This Role Exists
Impactable currently runs on an inbound-only sales model with no dedicated owner of the marketing engine (paid, organic, web) and no one driving outbound pipeline or pricing confidence. This role combines both gaps into one function: build and own the demand generation engine, and build the outbound/business development motion that gets the company pricing and positioning itself as a premium provider rather than under-selling its capabilities.
This is a build-and-own role, not a caretaker role — the person will be establishing the marketing motion and BD process largely from scratch.
What You’ll Own
Marketing Engine (Demand Generation)
Own paid, organic, and web strategy end-to-end
Build efficient, repeatable pipeline generation to support the current inbound sales model
Coordinate with channel teams (LinkedIn, Paid Search, Programmatic, Content) to align marketing output with sales-ready pipeline needs
Partner with the content team (including the DemandSense “brand engine” initiative) to ensure marketing assets and thought leadership support both channels
Business Development & Outbound
Design and stand up an outbound motion targeting high-tier accounts
Work closely with Faith (inbound sales) and pod leaders to ensure consistent, confident positioning and pricing across all deals
Support a more premium go-to-market posture — pricing and packaging that reflects Impactable’s actual capabilities
Conduct or support post-mortems on lost opportunities to continuously sharpen sales + marketing tactics
Cross-Functional
Act as the connective tissue between marketing output and sales/BD execution — no more silos between “who generates the lead” and “who closes it”
Report on pipeline health and channel performance to leadership
What Success Looks Like (First 6 Months)
A functioning, documented marketing engine with clear channel ownership
A first version of an outbound motion targeting named high-tier accounts
Measurable improvement in pipeline consistency for the inbound sales team
Visible reduction in ad-hoc/unapproved pricing exceptions
Who You Are
5+ years in a marketing leadership role, ideally with direct exposure to sales/BD or a hybrid marketing-and-sales function
Comfortable owning both strategy and hands-on execution — this is not a purely strategic seat
Experience building demand gen from a limited or immature base (not just optimizing an existing machine)
Strong instincts around B2B pricing, positioning, and sales psychology — someone who can help the team sell with confidence
Actively experimenting with AI and automation in marketing and growth workflows — this is a hands-on requirement, not a nice-to-have. Impactable is already AI-heavy operationally, and this person needs to fit that culture from day one
Based in Ukraine, able to work substantially overlapping with a US-aligned schedule
Nice to Have
Familiarity with LinkedIn Ads, Google Ads, or B2B agency environments
Experience being the first marketing/BD hire at a company, or working as a fractional marketing/BD lead across multiple clients
Experience b
